![]() You are observed with interest but you do not observe with interest - if you do, you will become less enviable. It depends precisely upon not sharing your experience with those who envy you. The happiness of being envied is glamour.īeing envied is a solitary form of reassurance. Its promise is not of pleasure, but of happiness : happiness as judged from the outside by others. Publicity is about social relations, not objects. Yet what makes this self-which-he-might-be enviable? The envy of others. The image then makes him envious of himself as he might be. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. Publicity is always about the future buyer. Publicity is never a celebration of a pleasure-in-itself. This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. ![]() Publicity begins by working on a natural appetite for pleasure. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. ![]() “Publicity is effective precisely because it feeds upon the real. Wilson See more on GoodReads Popular quotes ![]()
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May 2023
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